From Ideas to Reality

Creativity and Innovation

• Creativity

  • Ability to develop/discover ideas (solutions)
  • Toward solving a problem or capitalizing on opportunities

• Innovation

  • Ability to Implement creative solutions
  • Improve the standard/quality of life/living of the people.

  Innovations Occurs

  • reactively in response to customer feedback or
  • Changing market conditions, or
  • proactively, spotting opportunities on which to capitalize

  → Sometimes innovation is revolutionary, creating market-changing, destructive breakthroughs that are the result of generating something from nothing. Eg: tea bag

  Creativity, Innovation, and Entrepreneurship

  • Creativity is thinking new things or ways of doing new things
  • Innovation is doing new things.
  • Entrepreneurs succeed by thinking and doing new things or old things in new ways.

  Big ideas are just that — ideas — until you execute

  • Entrepreneurship is the result of a disciplined, systematic process of applying creativity and innovation to needs and opportunities in the marketplace.

Barriers to Creativity

1. Searching for the one “right” answer.
2. Focusing on “being logical”
3. Blindly following the rules
4. Constantly being practical
5. Not being frivolous
6. Becoming overly specialized
7. Avoiding ambiguity
8. Fearing looking foolish
9. Fearing mistakes and failure
10. Believing that “I’m not creative”
11. Time Pressures
12. Unsupportive Management
13. Pessimistic Coworkers
14. Overly Rigid Company Policies

The Creative Process