Introduction

Entrepreneurs who choose their locations can establish an important competitive advantage over rivals who choose their locations haphazardly

Because the availability of qualified workers, tax rates, quality of infrastructure, traffic patterns, and many other factors vary from one site to another.

If physically locating near customers is vital to a company’s success, then an entrepreneur’s goal is to find a site that makes it most convenient for her or his target customer to do business with the company.

Choosing the Right Location

• The right region of the country
• The right state in the region
• The right city in the state
• The right site in the city.

Questions to Consider while choosing the Region

• How large is the population?
• How fast is it growing?
• What is the makeup of the overall population?
• Which segments are growing fastest? or Slowest?
• What is the trend in the population’s income?
• Are other businesses moving into the region?
• Demographics (Nepal).
• Lifestyle market analysis.
• Survey of buying power.
• Spending Patterns.